Our People
For over 20 years, AMC has invested time and resources into hand-selecting the most knowledgeable affiliates and reputable auctioneers from varying markets around the country. We believe that strong communities cultivate impactful marketing efforts and that this is what makes our auction team unique.
Julian E (Jeb) Howell III, CAI, AARE
After early careers as a geologist and real estate developer, Jeb joined the Resolution Trust Corporation in 1990. He was selected to run the Atlanta office of RTC’s auction program, overseeing the first several hundred real estate auctions in the nation, which resulted in billions of dollars of property sales. In 1992, he transitioned to lead the Atlanta office of a national auction firm, where he established the Atlanta Quarterly/Georgia Statewide Auction, a large auction format for real estate across multiple states. In 1996, he convinced the Atlanta Committee for the Olympic Games to auction off the remaining assets from the Centennial Olympic Games, utilizing early internet promotions. In 1998, Jeb founded Auction Management Corporation, where he currently serves as President. His company conducts real estate and equipment auctions across the U.S., and Jeb holds numerous auctioneer and real estate licenses.
Since 2007, his firm has auctioned over 250 bank branches and evolved to handle business asset appraisals and liquidations nationwide. Jeb holds top auction industry designations, including CAI and AARE, and has degrees in geology from the University of Colorado and an MBA in real estate from Georgia State University. He has been married to his wife, Marsha, for over 40 years. His daughter, Magen McRoberts, has followed in his entrepreneurial footsteps, running a benefit auction company, while also being a proud mother to his two grandchildren.
Marsha H. Howell
Marsha is a licensed auctioneer and real estate broker with over 25 years of experience in the real estate industry. She plays a key role in auction marketing and administration at Auction Management Corporation. Marsha's career began in property management and leasing with Johnstown Properties before she spent over five years as a regional portfolio manager with Balcor, a national multifamily owner. After several years in new home sales, she transitioned to commercial leasing and sales for national firms EBC and HQ/Vantas. Marsha later became an Associate Broker with AMC Realty, an affiliate of Auction Management Corporation, and currently works out of their Atlanta office.
Jeff Johnstonbaugh
Austin McRoberts
Austin joined Auction Management Corporation in June 2015, bringing with him a decade of experience in sales and marketing, including real estate analysis, leasing, property management, retail/office site selection, and build-out management. His key responsibilities at the firm include marketing, auction management, operations, and business development. A licensed real estate agent in Georgia, Austin holds a Bachelor of Business Administration in Real Estate Finance from the University of Georgia. After apprenticing under Jeb and the AMCbid team, Austin became a fully licensed auctioneer in 2017 following his graduation from the North Georgia School of Auctioneering. He currently plays a pivotal role in deal writing, valuation, ad buying, budget tracking, bidder relations, approval processing, and general auction sales activities.
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Chris Fisher CAI, GPPA, CES
Chris Fisher is the National Director of Commercial Asset Appraisals for Auction Management Corporation, a leading nationwide auction and appraisal firm. With nearly four decades of industry experience, Chris brings deep expertise in conducting commercial asset auctions and valuations across the United States. A second-generation auctioneer and U.S. Marine Corps veteran, Chris returned to his family’s auction business in 1986. Since then, he has led more than 5,000 auctions and performed over 2,000 appraisals in categories including real estate, equipment, machinery, vehicles, estates, and firearms. Chris holds certifications from the Certified Auctioneers Institute (CAI) and designations as a Graduate Personal Property Appraiser (GPPA) and Certified Estate Specialist (CES). He is a recognized leader in the auction industry, having served as President of the Florida Auctioneers Association and earning induction into its Hall of Fame in 2009 following receipt of the Lewis C. Dell Award for outstanding service.
Crystal Layer
Crystal Layer is an experienced professional in customer service, organization, and management, currently overseeing the operations of Auction Management Corporation, based out of Atlanta. With a strong background in planning and logistics for auction-based fundraising companies, Crystal excels in creating efficient workflows and executing successful projects. Her passion for organizing and business development drives her to continuously refine processes and deliver exceptional results. Crystal is committed to making impactful contributions to the auction industry through her expertise in streamlining tasks and keen attention to detail.
Heidi Googe
Jessie Garner
Carla Mardonez
Carla Mardonez joined Auction Management Corporation in 2020, bringing extensive experience managing complex industrial auction sites in Argentina and Canada. Based in Comodoro Rivadavia, she supports global marketing efforts while serving as the Social Media Manager. Fluent in Spanish, English, and Portuguese, Carla also acts as a translator for AMCbid and other auction platforms, enhancing international communication. She holds degrees in business and human resources, which complement her diverse role within the company. Outside of work, Carla is a passionate dog lover with a keen interest in photography and travel.
Larry Goff
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Don Cotton CAI, CES
Don served 10 years in the United States Marine Corps and 22 years in U.S. Government security programs before transitioning into the auction business. Before retiring from government service, he obtained his auction licenses and worked part-time with a local auction company. After retirement, he obtained his real estate licenses and founded an estate liquidation company. Since 2006, Don has participated in hundreds of auctions, handling estate liquidations, antiques, coins, firearms, commercial assets, and real estate, while also conducting benefit auctions and serving as a contract auctioneer and liquidation consultant. He is an active member of the Florida Auctioneers Association, having served on the Board of Directors and as Chair of the Legislative Committee, and was inducted into the Florida Auctioneers Hall of Fame in 2021 after receiving the Lewis C. Dell Award. Don also holds memberships in the Alabama Auctioneers Association and the National Auctioneers Association and has earned certifications from the Certified Auctioneers Institute (CAI) and the Certified Estate Specialist (CES) programs. Licensed as a Real Estate Sales Associate and Auctioneer in Alabama and Florida, Don maintains compliance with USPAP and was recently appointed to the Florida Board of Auctioneers.
Michael Garner, GPPA
Amir Thompson
Alex Robey
Alex joined our auction team in 2022, diving headfirst into a major liquidation project at Foss Shipyard in Seattle, Washington. With a solid mechanical background from the automotive industry and a bachelor's degree in aviation mechanics, Alex brings a hands-on expertise that adds significant depth to our operations. Since joining AMC, he’s become adept in managing logistics, finances, cataloging, and marketing, ensuring that every auction process runs smoothly. His portfolio is as diverse as it gets—handling everything from 7,000-pound, 3-axis mills to quirky garden gnomes. Outside the auction world, Alex is an outdoor enthusiast who loves golfing, hiking through national parks, shark fishing, and hunting, making the most of his adventures beyond the auction block.
Justin Balsam
Justin Balsam brings over 20 years of hands-on experience in mechanical engineering, foodservice manufacturing, and the brewing industry. As a former professional brewer, he spent nearly a decade combining engineering expertise with large-scale production and operations, giving him a unique perspective on equipment and asset management. Throughout his career, Justin has bought, sold, installed, and valued equipment across multiple industries, and has extensive experience selling manufactured goods. At Auction Management Corporation, he plays a key role in logistics, marketing, and asset management, supporting auctions across a wide range of sectors. A lifelong auction participant and asset collector, he brings both technical skill and industry insight to every project. Justin is certified under the 2024–2025 Uniform Standards of Professional Appraisal Practice (USPAP), strengthening his capabilities in asset valuation and appraisal.
Richard “Dee” Moore
Richard “Dee” Moore holds a BBA and MS in Insurance and Risk Management and brings extensive experience across banking, insurance, investments, sales, operations management, and financial services. In addition to his financial background, he spent over a decade in the craft brewing industry, gaining valuable insight into manufacturing operations, business development, and asset management. Richard has completed coursework for the 2024–2025 Uniform Standards of Professional Appraisal Practice (USPAP) certification and currently manages auction projects for Auction Management Corporation. His broad expertise allows him to deliver strategic solutions across a wide range of asset classes, combining operational insight with financial precision to maximize value for clients.
Amy White Reeves
Amy is a licensed Real Estate Broker in North Carolina with over 15 years of experience in the Southeastern North Carolina market. Alongside her real estate career, she is a licensed pilot, demonstrating her aptitude for handling complex tasks with precision. Amy holds an undergraduate degree in Elementary Education from the University of North Carolina at Wilmington and is currently pursuing a Master’s Degree in Instructional Technology from the same institution. Her dedication to both her professional development and academic pursuits highlights her commitment to excellence and adaptability in a fast-paced industry.
Rickey Heaton
Rickey joined J. Duncan and Associates, Inc. in November 2004, bringing with him 15 years of diverse experience in sales, marketing, and purchasing across industries such as retail, technology staffing, advertising, and tobacco. His primary responsibilities include account management, driving new business development, and spearheading sales initiatives. A skilled relationship builder, Rickey excels in developing strategic partnerships and fostering long-term client relationships. In addition to his role at J. Duncan and Associates, Rickey is a licensed real estate agent in South Carolina, adding another layer of expertise to his professional portfolio. He holds a Bachelor of Science degree in Political Science from Presbyterian College, where he developed a strong foundation in critical thinking and analytical skills that continue to enhance his business acumen.
Bruce Bryant
Before joining Auction Management Corporation in 2008, Bruce Bryant spent 12 years as an SBA lender, specializing in real estate and business acquisition finance, and was a founding member of the Georgia Lender’s Quality Circle, serving as Chairman from 2005-2006. Previously, he owned and operated a real estate company in Metro Atlanta, developing office buildings, apartments, and cluster homes. Bruce has been a Support Faculty member at Kennesaw State University since 1992, teaching real estate and earning the Outstanding Support Faculty of the Year award three times. He holds a B.A. from Vanderbilt University and an M.S. in Real Estate and Urban Affairs from Georgia State University. Actively involved in the community, Bruce serves on the Advisory Board of the Atlanta Neighborhood Development Partnership and supports youth sports and the Westminster Schools Alumni and Athletic Associations. He and his wife, Jan, have three children.
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